So you’ve just made an awesome app and you have no idea how to get the word out. This is a problem most app developers have, so you’re not alone.
I’ve released many mobile apps to the app store, most of them Android, but still a diverse collection. It has been tough work, but I’ve established myself by getting many downloads, maintaining a high average rating, and getting a few hundred dollars monthly in app revenue.
The following is information that has helped me as an indie app developer. My apps have not made me rich, but they do have many downloads and have steady income. You should use this information to help you, but definitely seek further information elsewhere or invent your own strategy.
One of the best things that you can do for your app is to get it all over social media. I personally post to the following social networking services:
You could always post beyond the three, but those are what I feel the most comfortable with. After you post, get all your friends and family to share or repost your post. Then take it a step further and ask your friends and family to ask their friends to share it. The more your app appears on the internet, the better shot you have at someone seeing and downloading it. The app stores have a ton of content, so if you don’t get visibility, chances are it will be lost in the store never to be seen again.
If you’re like me, you probably try to avoid blogging because you never have enough to say. It is very important to disregard this mentality and come up with a blog listing for your recently released app. Put effort into explaining what your app does, why it is better than others, and where to find it. This should create pretty decent SEO for anyone searching the internet for your keywords.
There are plenty of websites that can relate to your app. If you’re lucky, those sites will have a forum or self promotion area. Use those areas to your advantage. Some great websites I use for promotion are as follows:
App store optimization is the process of improving the visibility of a mobile app in the app store. Search engine optimization is the process of improving the visibility of a website in search engine results. Both of these are very important in the success of your mobile apps visibility.
When writing your app description and blog post make sure to use keywords that people will actually search for. For example if your app is about shoes, use keywords such as, but not limited to, shoes, Nike, Adidas, and Sketchers. Repeat the keywords in a well written description to rank higher in search.
A great tool that I’ve found for checking SEO is SEO Site Checkup. It won’t check the quality of your app listing, but it will do a pretty good job of checking your blog entry. If you’re using WordPress for your blog, make sure to use Yoast as well for added benefit.
SQLTool Pro Database Editor – (Android, Amazon Kindle)
Database SQL editor for Android. Connect to and manage MySQL, SQL Server, Oracle, Sybase ASE, PostgreSQL, MariaDB, and Derby databases directly from the mobile device. Add extra security by using the optional built in SSH tunnel in your connections.
Snapper for Digital Ocean – (Android, iOS, Amazon Kindle)
Connect to your Digital Ocean VPS account and manage your droplets, domains, and SSH keys from this mobile dashboard like application.
Turbo Prop – (Android, iOS, WP8, Amazon Kindle, BlackBerry)
Fast paced arcade style game. Use swiping motions to control your plane and avoid the lightning while collecting Bitcoin for extra points.
Spreading the word isn’t everything. You need to be able to maintain your success. Doing the following will not only increase your customer satisfaction, but will make them more likely to leave a review and tell their friends.
I’ve tried a lot of things, and followed advice from a lot of blogs. Here are some of the things that did nothing for me:
There are probably plenty of other secret recipes to strong app performance after release, but these are just the steps I took in my app adventure. I encourage comments with your own success stories or things that didn’t work for you.